Privacy Statement

MacEwan University uses analytics and tracking software to collect the following data to enhance our website's functionality and marketing efforts. 

• Internet protocol (IP) address and domain name
• Device and browser information
• Date, time, and duration of the visit
• Web pages or services accessed
• User behaviour and interaction patterns
• Popular search phrases
• Social media interactions
• Geolocation data
• Demographic information

By analyzing this data, we strive to improve the user experience, tailor our content to better meet user preferences, optimize our website's performance, and refine our marketing strategies.

Information collected automatically is maintained in a secure environment. As per the Information Security and Identity Management Policy, the university will not use individually identifiable data for other purposes, unless required to do so as part of an internal investigation or other law enforcement purpose.

Some personal information, including but not limited to name and email address, may be provided voluntarily by users of MacEwan University websites to request services. Personal information provided voluntarily by email or by filling out a web form will be used only for the purpose for which it was provided and uses directly consistent with that purpose, in conformance with applicable policies and legislation governing the handling of personal information. Storage of Information Outside of Canada in order to improve website performance and user experience, some MacEwan University websites use Google's web analytics service that stores information outside of Canada where it may not receive the same privacy protection it receives in Canada.

MacEwan University websites contain some links to other sites. While MacEwan endeavours to link to other sites that have similar high standards and respect for privacy, we are not responsible for the privacy practices or the content of other sites.