AGAD 100 - Foundations of Arts and Cultural Management
| Hours:45:0:0 |
Credits:3 |
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In this course students examine critical issues and trends facing cultural managers today. Students examine the breadth and diversity of the sector, various organizing models and methods, the contributions of the sector to the Canadian economy and the role of art and culture in society. Students also examine significant historical events that influenced the development of the arts in Canada and explore the challenges inherent in balancing the needs of funders, artists and patrons. |
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AGAD 105 - Accounting for Arts and Cultural Managers
| Hours:45:0:0 |
Credits:3 |
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In this course, students prepare, record and interpret financial information used in decision making. Students practice accounting procedures, prepare statements and reports for analysis and examine differences in the accounting practices of not-for-profit, charitable and for-profit arts and cultural organizations. |
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AGAD 107 - Computer Applications in Arts Management
| Hours:45:0:0 |
Credits:3 |
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Students develop foundational skills in the business applications commonly used by the arts manager including the features, functions and efficiencies of spreadsheet, database, word processing, publishing and presentation software. Producing a range of management documents, students focus on readability, visual appeal, form and function, and file management in each application. Projects combine skill development with the ability to connect these applications to subsequent work in the program. |
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AGAD 112 - Introduction to Audience and Resource Development
| Hours:45:0:0 |
Credits:3 |
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Students explore principles of marketing and fundraising while examining how these concepts are used to shape communications and resource development in the cultural sector.Other topics include various methods of relationship building with audiences, including individuals and organizations, for a variety of resource development goals focusing on earned and contributed revenue. |
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AGAD 120 - Managing and Leading in Arts and Culture
| Hours:45:0:0 |
Credits:3 |
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In this course, students study the principles of management and discuss the complexities of leading in the cultural sector. Students examine and reflect on the influences of personality type, perception, motivation and stress on interpersonal effectiveness and the impact of power, politics, change and organizational culture on the organization. |
| Prerequisites: AGAD 100. |
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AGAD 122 - Applied Audience and Resource Development
| Hours:45:0:0 |
Credits:3 |
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Students apply the principles of audience and resource development to marketing and fundraising tools and techniques. Students research potential partnerships, potential media and corporate sponsorship and funding proposals, using a variety of marketing and fundraising materials in various formats and media and for a variety of audiences. |
| Prerequisites: AGAD 112. |
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AGAD 123 - Human Resources in Arts and Cultural Management
| Hours:45:0:0 |
Credits:3 |
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In this course, students examine the differing roles of boards of directors, volunteers and paid personnel in relation to the skills and competencies of an arts manager. Emphasis is placed on the governance function of the board, and on the processes of recruitment, supervision, motivation, and evaluation for all three stakeholder groups. |
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Options - Select 2 from List
| Hours: |
Credits: |
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No description available. |
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ENGL 102 - Analysis and Argument
| Hours:45:0:0 |
Credits:3 |
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This course helps students to develop the academic writing skills they use throughout their university studies. The essay is the most important genre in this course, but students may also study works from other genres. By analyzing, summarizing, synthesizing, and critiquing a variety of texts, students learn how to develop their own analyses and arguments with appropriate and correctly documented primary and secondary sources. A thorough review of grammar and sentence structure is a key component of this course. |
| Prerequisites: Minimum final grade of 65 per cent in English 30-1. 3. Minimum final grade of C- in ENGL 111. |
OR
ENGL 111 - Communications
| Hours:45:0:0 |
Credits:3 |
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This course aims to help students improve all their communication skills: writing, reading, speaking, and listening. The main emphasis, however, is on writing skills. Students write an expository and a persuasive essay, summarize written text, and apply principles of clear and correct writing to their own compositions. Students learn research and documentation strategies and strengthen and expand their writing skills so that they can write more effectively for a variety of audiences and purposes. Students may choose from a number of delivery options that include classroom and online sections. |
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AGAD 203 - Project Management in Arts and Culture
| Hours:45:0:0 |
Credits:3 |
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In this course, students develop practical strategies for project planning across a range of arts and cultural contexts. Students focus on the roles and responsibilities of a project manager and the components of a comprehensive project plan including identifying the scope of the project, milestones, resources, communication needs, budget and project evaluation. |
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AGAD 223 - Integrated Project in Arts and Cultural Management
| Hours:45:0:0 |
Credits:3 |
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In this course, students design and complete a project from definition to completion. Working in teams, students collaborate with an arts or cultural organization or artist of their choice to complete a project or special event of mutual interest. Drawing on the skills developed in previous courses, students develop a project plan, execute the plan and evaluate the results. |
| Prerequisites: AGAD 203 |
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AGAD 232 - Advanced Audience and Resource Development
| Hours:45:0:0 |
Credits:3 |
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Students apply advanced techniques and strategies related to marketing and fund development in the cultural sector. Working with an organization in the community, students engage in audience research to identify consumer trends and audience preferences and use this information to prepare a comprehensive audience and resource development plan for the organization. |
| Prerequisites: AGAD 122. |
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Options - Select 2 from List
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Credits: |
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No description available. |
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ENGL 103 - Introduction to Literature
| Hours:45:0:0 |
Credits:3 |
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Building on the writing skills students developed in ENGL 102: Analysis and Argument, ENGL 103 introduces students to a range of works within at least three literary genres. In addition to a minimum of one play, novel, or novella, students analyze works from other literary genres such as short stories and poetry. ENGL 103 covers the basics of literary analysis and research. Note: Students cannot receive credit for both English 103 and English 133. |
| Prerequisites: Minimum grade of C- in ENGL 102. |
OR
ENGL 211 - Business Communications
| Hours:45:0:0 |
Credits:3 |
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This course focuses on effective problem-solving approaches in business writing. Letters, memos, emails, and reports, often presented in case study formats, aid in developing expertise in gathering and analyzing data, writing with a clear sense of purpose, and writing with a reader's needs clearly in mind. Although the principles of clear, concise business communication are covered, the main emphasis is on practical applications of these concepts. Note: This course in combination with ENGL 111 transfers as equivalent to Athabasca University ENGL 255. |
| Prerequisites: ENGL 111 |
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Elective
| Hours:45:0:0 |
Credits:3 |
| Please see your university/faculty advisor for advice on choosing elective(s). |
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Elective
| Hours:45:0:0 |
Credits:3 |
| Please see your university/faculty advisor for advice on choosing elective(s). |
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AGAD 201 - Advocacy in the Cultural Sector
| Hours:45:0:0 |
Credits:3 |
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The focus of this course is on developing the knowledge and skills necessary to become a successful advocate in the arts and cultural sector. Students study federal, provincial and municipal cultural policies and government structures relevant to arts organizations, conduct policy related research and construct persuasive arguments and campaigns in support of the arts. Trends and emerging issues affecting arts and culture are also examined. |
| Prerequisites: AGAD 100 |
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AGAD 226 - Museum/Gallery Management
| Hours:45:0:0 |
Credits:3 |
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In this course, students examine the functional role of museums, public galleries, commercial galleries and artist-run centres, and their varied organizational structures. Students study issues and trends in collections management and develop mandates, policies and procedures, programming and exhibition plans. |
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AGAD 230 - Independent Study Project
| Hours:45:0:0 |
Credits:3 |
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This course offers students the opportunity to write a major research paper in a topic of interest during their final year of study.Students enrolled in this course consult with the program chair and present a proposal with the estimated number of hours required for the paper, a list of required resources and a detailed research plan. |
| Prerequisites: AGAD120 |
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AGAD 109 - Publicity and Media Relations in the Arts
| Hours:45:0:0 |
Credits:3 |
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In this course, students investigate the importance of publicity and media relations in the arts and cultural sector. Students research, write and edit media tools including media releases, public service announcements, media kits, photo call/op notices and media invitations. They also prepare and plan media strategies including media events, media lists, angles and pitches and develop a publicity campaign with a focus on building relationships with audiences via the media. |
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AGAD 225 - Performing Arts Management
| Hours:45:0:0 |
Credits:3 |
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In this course students analyze the complexities of managing live performing arts including facility/operations management, front-of-house management, programming and touring. Students also describe the relationship with unions and associations, risk management strategies, technical terminology used in performance venues and emerging issues and trends in the performing arts. |
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AGAD 227 - Managing in the Music Industry
| Hours:45:0:0 |
Credits:3 |
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In this course students examine the complex role of the artist manager. Studies include an overview of the Canadian music industry, key competencies of the artist manager, contract terms and the legal language of agreements. Students also examine the manager's role in developing the artist's career, including recording and touring, and how to establish a career as a competent and ethical manager. |
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